Rivers West, a waterproof outerwear manufacturer based in the Pacific Northwest, has entered the bass fishing market and has signed Bassmaster Elite Series pro Keith Combs to promote those products.
"The effectiveness of our Kokanee product line led to an increasing demand from our bass customers and sales team to develop something specific to their type of fishing, where it often rains intermittently, with sun breaks in between; where time is money and speed is a necessity," said Rivers West executive VP Matt Ryan. "Our Kokanee products were just too difficult to put on and take off throughout the day, so we designed our Performance Bass Gear to be quickly adorned and shed, with features geared toward the specialized needs of bass anglers. But we still needed a true professional to not only review these new products, but act as a spokesman for this new Bass Collection.”
That's where Combs entered the picture.
“I spend most of my life outdoors,” Combs said. “It’s where I make my living, and the one thing I’ve learned is how important it is to stay warm, dry and comfortable when you’re on the water or in the woods.
“It didn’t take me long to realize how much thought Rivers West puts into every detail of their products. Their new bass rain suit is designed for tournament fishing. Everything is geared toward speed, easy access and, of course, keeping you dry.”
The new Bass Collection will be available March 15.