Frogg Toggs, the manufacturer of outerwear and cooling products, has signed 2012 Bassmaster Classic champion Chris Lane to a sponsorship deal.
Frogg Toggs is firmly entrenched in the area surrounding Lake Guntersville, where Lane lives. The company first became aware of Lane 5 years ago as word spread of a professional angler hosting a day camp for kids. As Lane’s “Reeling in Future Pros” event grew in siz,e the company began supporting the event.
In 2012 all 150 campers received Frogg Toggs products with more planned for the 6th edition of the event. The date was recently set for July 20 at the Guntersville Harbor, which is also the site of the 2014 Bassmaster Classic launch.
“The relationship with Chris is first and foremost a personal relationship with a man of good moral standing, family values, competitive mindset, and winning attitude," said Frogg Toggs president Drake Maples. "These are all important to Frogg Toggs as a business and employer, so having Chris associated with our products and business was a natural decision."
Said Lane: “The companies I work with all have a strong desire to help kids get involved in fishing. Frogg Toggs is all about passing along the outdoor tradition and I am happy to now be officially part of their family.
"Frogg Toggs is a strong brand that holds a special place in the hearts of American outdoorsmen. The products have earned their reputation for being highly functional and affordable. I’ve spent a lot of time over the years picking out new items from the company showroom and putting them to use."