Builders FirstSource, the nation’s largest supplier of structural building products, value-added components and services for new residential construction, repair and remodeling, has entered into a sponsorship deal with Major League Fishing. Builders FirstSource will be the title sponsor of the MLF Builders FirstSource Patriot Cup Presented by Berkley, scheduled to begin production next month. Terms of the agreement were not disclosed.
"Major League Fishing welcomes Builders FirstSource to our sponsorship family, a brand that is synonymous with high-quality products and amazing customer service – a perfect fit with MLF," said Jim Wilburn President and CEO of MLF. "Just as our MLF Cup events showcase many of the finest anglers in the world, we’re excited to integrate and promote Builders FirstSource as the premier building supply company to our loyal and passionate fanbase and television audience.”
Per terms of the agreement, Builders FirstSource will be prominently featured at all MLF Cup events in 2022, including commercials, in-show billboards and graphic elements, as well as on all competition jerseys and boats.
"We’re thrilled to join the Major League Fishing family of sponsors,” said Builders FirstSource President of Commercial Operations Mike Farmer. “Our partnership with MLF grants us additional exposure to our shared audience – including its talented anglers and passionate fans – and connects BFS with builders, contractors and professional remodelers across the nation.”