The Leader in Pro Bass Fishing News!
Facebook Twitter

Yamamoto sold to GSM Outdoors

Yamamoto sold to GSM Outdoors

GSM Outdoors, the parent company of numerous brands in the hunting and shooting sector, has made its first foray into the fishing industry with the purchase of Gary Yamamoto Custom Baits.

Reached via phone by BassFan today, Yamamoto said he'll continue to be involved with the promotion of the company's products, which include the iconic Senko soft stickbait.

"They're going to be able to take the company to places that I couldn't," he said.

Yamamoto products will continue to be manufactured at the plant in Page, Ariz.

"We've been working on this for a number of months now and this will enable us to move the company forward and expand, so I'm pretty excited about it," said Yamamoto president Ron Colby. "They're looking to make a big splash in the fishing market. I've known Zach Henderson (GSM's VP of sales) and some of those guys for quite a while now and I use a lot of their products. This is a new adventure and they've got a lot of big plans for us."

GSM's current holdings include Walker's Game Ear, Birchwood Casey and knife manufacturer Cold Steel, among others.

Latest News

  • Final Classic Spot On The Line This Week

    Final Classic Spot On The Line This Week

    By B.A.S.S. Communications Staff The fall feed will likely be in full swing when anglers arrive in south Alabama for the 2021 Bassmaster Team Championship

  • MLF Releases BPT Roster For 2022

    MLF Releases BPT Roster For 2022

    By MLF Communications Staff

    Major League Fishing (MLF) announced this week the full field for the 2022 Bass Pro Tour. The field of 80 bass-fishing professionals

  • Swimming-Worm Swagger Produces Bites

    Swimming-Worm Swagger Produces Bites

    By David A. Brown Special to BassFan

    When an angler falls out of the boat, we call that “going for a swim.” Safe to say, Bassmaster Elite Series competitor

Video You May Like