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MLF inks deal with sausage manufacturer

MLF inks deal with sausage manufacturer

Major League Fishing has announced a sponsorship agreement with Old Wisconsin Sausage, a leading provider of premium, hand-crafted, naturally-smoked meat snacks, for the 2021 season. The agreement marks the first time that Old Wisconsin Sausage will enter into the fishing and outdoors realm.

“When the opportunity arose for us to collaborate with Major League Fishing to become the presenting sponsor of the REDCREST tournament, we jumped on it immediately,” said Tom Buddig, executive VP of Old Wisconsin. “Expanding the Old Wisconsin Sausage consumer marketing efforts to grow brand awareness and product sales, while strengthening its relationships with retail partners, has been a No. 1 priority for the company. It’s exciting to know this national sponsorship will allow the brand a chance to significantly expand its promotional footprint and to engage with Major League Fishing fans in a meaningful way. Our end goal is to delight as many consumers as possible with the Old Wisconsin great-tasting, hardwood-smoked sausage snacks and this partnership provides a certain avenue to help us accomplish it.”

As part of the agreement, the Sheboygan, Wisconsin-based company will receive exposure through multiple MLF outlets, including the MLF website and social media communities, as well as the presenting sponsorship of REDCREST 2021, the Bass Pro Tour Championship, scheduled for Feb. 22-26 at Lake Palestine in Flint, Texas. Old Wisconsin Sausage will also run a sweepstakes contest in 2021 with the top prize being a day on the water fishing with MLF pro angler Edwin Evers.

“Old Wisconsin Sausages are a quality product that we are thrilled to be partnering with,” said MLF president and CEO Jim Wilburn. “Their line of smoked meat snacks are a perfect fit with Major League Fishing. In the boat, in the car or at home, Old Wisconsin Sausages are a delicious snack that can be enjoyed anywhere. We look forward to an extremely successful partnership starting with REDCREST 2021 later this week.”

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