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B.A.S.S. strikes deal with FOX for live coverage

B.A.S.S. strikes deal with FOX for live coverage

For the first time in history, all nine Bassmaster Elite events, as well as the Bassmaster Classic, will feature live television coverage as the Elite Series moves to the FOX Sports platforms beginning in February 2021.

The new multi-year partnership between FOX Sports and Bassmaster allows for more expansive coverage of the tournaments, giving fans an opportunity to follow the action live as anglers battle big bass – and each other – on some of America’s most legendary fisheries.

Highlighting the coverage is the Bassmaster Classic on Lake Ray Roberts March 19-21, which will feature three hours of content on the FOX broadcast network and three hours of content on FS1.

Fans enjoy two new ways to catch the action during live weekend broadcasts. During the FOX television programming, an additional livestream with additional anglers will be featured on Bassmaster.com.

On days and times when the Bassmaster Classic and Elite Series tournaments are not being broadcast on FOX or FS1, the Bassmaster LIVE show will be streamed at Bassmaster.com and on the FOX Sports digital platforms. Bassmaster LIVE, which debuted in 2015, features expert commentary and insight while following the top-ranked Elite anglers.

“There is a huge appetite for live bass fishing and this partnership with FOX provides an incredible opportunity to reach new fans as a record number of people participate in fishing,” said B.A.S.S. CEO Bruce Akin. “Fishing license sales are up by double-digits this year and we commend our anglers as well as the Bassmaster LIVE hosts for making use of time on-screen to explain the sport as well as offer tips and techniques to help fans of all levels improve their fishing.”

The FOX Sports lineup also includes coverage of NASCAR, NFL, NHL, MLB, NCAA football and other sports.

“FOX Sports sees this as a unique opportunity to work with Bassmaster to elevate a best-in-class sports property to a new level and to an expanded audience,” said Bill Wanger, FOX Sports EVP, Head of Programming and Scheduling. “It’s going to be a lot of fun showcasing the best anglers in the world competing from lakes and rivers across the country on live television.”

The full 2021 Bassmaster Elite Series schedule will be released at a later date.

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