Major League Fishing (MLF) announced today that Federal Ammunition has signed on as a sponsor of 2021 MLF Cups, which begins taping later this month. As the No. 1 television program on Outdoor Channel for the last 5 years, the MLF Cups offer Federal an extensive reach with an invested outdoor audience. MLF Cups feature four television-exclusive events, which premiere on Outdoor Channel January 2, 2021 and play out over 26 weeks through June.
“We are excited to welcome Federal to the MLF sponsor family,” said Jim Wilburn, MLF president and CEO. “As the No. 1 show on Outdoor Channel, their sponsorship aligns the Federal ammo brand with the strongest fishing audience in television. Research shows that anglers hunt and shoot, which puts them in front of an audience of buyers each episode.”
“Federal is excited about partnering with Major League Fishing,” said Federal media director Brian Kelvington. “Data shows us anglers and fans of the premier bass fishing series are also hunters and shooters and this is a great opportunity for increased exposure to Federal Ammunition and our innovative products with this passionate audience.”