Major League Fishing announced today that California-based Medterra CBD has joined the sponsorship ranks for the 2020 Bass Pro Tour. Medterra is dedicated to providing fully compliant, high-quality CBD products to support everyday wellness through research and innovation.
Medterra will sponsor the Stage Five livestream with a “Get Well Moment” feature each day of competition. Specifics of the deal were not disclosed.
“Partnering with Major League Fishing was an easy choice for us,” said Jay Hartenbach, Medterra founder and CEO. "The market and demographic surrounding the league are in complete alignment with our brand. There is a lot of benefit to be had for professional and amateur anglers alike before, during, and after a day on the water. From a recovery standpoint, CBD has anti-inflammatory properties and can help reduce muscle and joint soreness associated with the repetitive motions in fishing. We couldn’t be prouder to be the company that provides the angling community the relief they need.”
Said MLF president and CEO Jim Wilburn: “We’re pleased to welcome Medterra to our community of sponsors and advertisers. MLF reaches a broad audience of hard-working Americans who may benefit from CBD solutions through Medterra’s commitment to innovation and care. We’re confident they will expand their customer base through this relationship."