American Baitworks announced today that it's hired Doug Minor as the company's president. Minor spent 37 years working for Strike King, including a long stint as vice president of sales and marketing.
“I’m truly blessed to have an opportunity to join and work with our growing team at American Baitworks," Minor said. "I see such tremendous opportunity to make a difference in and for the fishing industry with our brands and through our team. In my time in the industry I've been fortunate to have made lifelong relationships and friendships through a shared passion for the outdoors. I’m excited and looking forward to continuing those relationships in my new role at American Baitworks.”
The American Baitworks consists of six brands – Freedom Tackle, Halo Fishing Rods, NetBait Tackle, Scum Frog, Snag Proof and STH Bait Co.
“There is a very bright future for our company and our family of brands at American Baitworks," said founder and CEO Robert Greenberg. "Doug’s passion and enthusiasm is unbridled and he brings with him the experience we need to establish American Baitworks as a leader in our industry.”