Lew’s and sister brand Strike King announced the addition of Bassmaster Elite Series angler Gerald Swindle to the Lew’s team and 2019 FLW Tour winner Brian Latimer and FLW Pro Circuit Cole Floyd to the Lew’s and Strike King brands.
Swindle, a two-time Bassmaster Angler of the Year, will represent Lew’s reels. Latimer, who'll compete in the Bassmaster Opens this year will also represent Lew’s reels, as well as Strike King tungsten and Tour Grade fishing line. Floyd, a college fishing and Costa Series champion from Leesburg, Ohio, will represent the complete lines of both Lew’s and Strike King.
Mark Copley, director of pro staff and media relations said that the brands look forward to the new additions.
“The addition of these new anglers are great fits for Lew’s and Strike King,” said Copley. “Our brands have always featured some of the top names in the sport and these are no different. Gerald is a highly accomplished veteran angler and one of the most popular among the fans, Brian is an exceptional talent who has been coming into his own and Floyd is one of the best anglers to ever come from the college ranks; these are perfect additions to our teams.”
“Gerald has one of the most loyal and active followings on social media and Brian’s YouTube channel and social media presence are very exciting; they work very hard on those platforms. Having our brands associated with this caliber of angler and the presence they generate on their social media channels will be invaluable in promoting Lew’s and Strike King.”