Major League Fishing announced today that Bad Boy Mowers is a new sponsor of the MLF Bass Pro Tour and that it will be the title sponsor of the series' 2019 Stage Seven event at Grand Lake O' The Cherokees, May 31-June 5.
Bad Boy shares The Ozarks with Grand: its headquarters is located in the eastern part of the scenic region at Batesville, Ark., while Grand occupies the west side in Oklahoma. And Bad Boy shares in the lake's interest in reaching the wide and diverse MLF national audience that is known to be active outdoors enthusiasts.
"Our MLF audience, whether they're following us on the MLF NOW! live stream, personally attending Bass Pro Tour events or watching our MLF programming on Outdoor Channel and other networks, is without doubt a group that loves the outdoors and being in it," said league President and CEO Jim Wilburn. "Bad Boy is a great addition to our team of sponsors and I have no doubt that their brand and our fans will both benefit greatly from the interaction afforded through the entitled advertising and on-site activation efforts."
Said Bad Boy VP of Marketing Lennie Foree: "We're excited to partner with the MLF Bass Pro Tour in its inaugural season and be the title sponsor of Stage Seven on Grand Lake. Our customers, dealers and staff are sports fans and outdoorsmen, and aligning with MLF is the perfect connection to their passion. And we look forward to showcasing Bad Boy Mowers to MLF fans."