Lowrance, a recognized leader in marine electronics systems, has agreed to extend its long-running sponsorship of Bassmaster professional bass tournaments, B.A.S.S. announced today.
The Tulsa-based electronics manufacturer will continue as a supporting sponsor of the Bassmaster Elite Series, Bassmaster Opens, B.A.S.S. Nation events, Bassmaster College Series and Bassmaster High School Series.
“As one of the first B.A.S.S. sponsors, Lowrance is honored to continue our relationship with this prestigious organization,” said Gordon Sprouse, marketing director with Navico (Lowrance's parent company). “The opportunity to work hand-in-hand with some of the world’s best anglers has been instrumental in making Lowrance the No. 1 fish-finder brand by competitors in B.A.S.S. events – more than all other marine-electronics brands combined. We look forward to continuing that sponsorship, which ensures Lowrance continues to be the fish-finder brand that B.A.S.S. anglers count on the most.”
Said B.A.S.S. CEO Bruce Akin: “We are proud that Lowrance is continuing its longstanding relationship with B.A.S.S. They’re a leader and innovator in the electronics industry and have worked side-by-side with B.A.S.S. to help grow the sport of fishing through the years. Their sponsorship support helps enhance the biggest stages in bass fishing, from our high school events on up through the Bassmaster Elite Series.”