Major League Fishing announced today the signing of South Carolina-based camouflage company TrueTimber as a sponsor of the 2019 MLF Bass Pro Tour.
As a result of the relationship, MLF television viewing audiences will see the TrueTimber logo and camo patterns integrated throughout Bass Pro Tour programming in 2019. A new TrueTimber Fishing television commercial will also debut online and during the MLF NOW! live-stream coverage during competitions, and will hit the airwaves when MLF airs on television and cable networks later this year.
"In 2018, our passion for the outdoors carried over to the water as we added the all-new TrueTimber Fishing line to our repertoire," said TrueTimber CEO Rusty Sellars. "And this year, we're excited to bring TrueTimber to the MLF audience. Our sponsorship of the Bass Pro Tour is the perfect opportunity to introduce our high-quality, high-value performance apparel to die-hard anglers and MLF fans across the country."
MLF angler and TrueTimber pro Edwin Evers sits atop the early 2019 MLF Bass Pro Tour season standings, having won the Conroe, Texas, Stage Two event and finishing second at the Kissimmee, Fla. opener.
"We are thrilled to welcome TrueTimber to Major League Fishing and the Bass Pro Tour," said Jim Wilburn, president and CEO of Major League Fishing. "We couldn't be happier than to be associated with a brand such as theirs. They create some of the most realistic camouflage on the market. They've already experienced a Bass Pro Tour victory this season with Edwin Evers winning Stage Two, and we look forward to seeing their continued successes both on and off the water throughout the 2019 season."