Blue Heron Communications, an outdoor-specialty marketing agency whose clients include Ranger Boats, announced today that fishing industry veteran Daren Cole has been named partner and general manager. Cole will oversee the firm's expanding Norman, Okla. office and will provide strategic counsel to clients.
Cole has 27 years of experience in marketing and public relations in roles with B.A.S.S., ESPN Outdoors, Skeeter Boats and Yamaha Marine. He most recently serves as global marketing director for Navico.
He's a board member of the Bass Fishing Hall of Fame and holds the title of treasurer/secretary with that organization. He also volunteers on the Take Me Fishing brand task force for the Recreational Fishing and Boating Foundation (RBFF) as representative of the Discover Boating initiative and National Marine Manufacturer's Association (NMMA).
"Our agency has always been about passion and proficiency," said Blue Heron Communications founder and owner, Gary Giudice. "Daren Cole is an exceptionally qualified leader and mentor. Our shared values and vision for Blue Heron Communications made this a tremendous opportunity to collaborate, building on both our history and our excitement for what is to come."