Major League Fishing pro Mike Iaconelli and Wyld Gear, makers of a divided series hard cooler, soft coolers and drinkware, have reached a sponsorship deal under which Iaconelli will endorse the company's products.
Wyld Gear, a two-year-old company based in Wyoming, will also be a supporter of The Ike Foundation, Iaconelli’s non-profit organization whose goal is to introduce urban children to the sport of fishing while instilling a love and respect for the outdoors.
“Wyld Gear has definitely designed the perfect cooler with their insulated Hard Cooler Divided Series," Iaconelli said. "Two chambers means I can keep my drinks cold and my food dry OR even use one side as a livewell since there’s an aerator built in – how awesome is that? It’s even got heavy duty steel wheels, a mounted bottle opener and a spout.”
Mike Stillwell of Wyld Gear added, “The entire crew at Wyld Gear is extremely excited about our new partnership with Ike. Being heavily involved in tournament fishing myself and knowing Ike’s status in the professional fishing industry, he was the obvious ‘Wyld man’ I wanted to reach out to. His over the top passion for fishing and getting kids involved early makes people gravitate to him. Ike does great things with The Ike Foundation and really gives back to the community. Wyld Gear believes in their vision and we are honored to be a partner with Mike Iaconelli and supporters of The Ike Foundation.”