Covercraft recently announced a new partnership with Bassmaster Elite Series angler Bradley Roy, who is in the midst of the best season of his career as he sits 5th in the Angler of the Year points after four events.
“We are thrilled to partner with a true professional like Bradley Roy,” said Covercraft Director of Marketing Jeff Jegelewicz. “Not only is he passionate about the outdoors, he’s dedicated to giving back to the community through his various charitable events and programs. This speaks volumes about his character, and we feel he will represent the Covercraft brand exceptionally well.”
Covercraft Industries, LLC is the leading branded manufacturer of automotive protection products including vehicle covers, seat covers, front end masks, dashboard covers, window sunscreens, RV covers, patio furniture covers and others. The company focuses on custom patterned products with a library that includes more than 400,000 distinct automotive patterns.
Roy was first introduced to Covercraft through his camouflage sponsor Prym1. Covercraft licensed their patterns and last year sent Roy two sets of fully-custom seat covers for his tow vehicle and hunting truck.
“I loved the seat covers and was really pleased with both the ease of installation and how well they fit and protected my seats. Once they were installed I wished they had been on there years ago,” said Roy. “Everyone is talking about how much rain we’ve had this year and every time I hear that I’m thankful to have those seat covers on my truck. I jump in the truck soaking wet without a second thought."
Covercraft will also become involved with Roy's youth fishing initiatives through his annual high school open tournament and his charity work with USA Cares, which assists military personnel, veterans and their families.