Tackle-storage case manufacturer Lure Lock has entered into a multi-year partnership with Bassmaster Elite Series pro Seth Feider. the company announced today.
“Our entire office is very familiar with Seth, following his 2nd-place finish on the Mississippi River in 2016, so bringing him on board to our pro staff was a no-brainer,” said Jessica Kriesel, Lure Lock marketing coordinator. “Seth has settled into his role as an Elite Series angler and has a great head of steam going into the 2018 season. We are thrilled to partner with him.”
Said Feider: “I spend a lot of time organizing my tackle over the course of a fishing season and agonize over damaged tackle as a result of being constantly battered in plastic cases. When I first saw the Lure Lock cases I was very intrigued. They are ideal for storing my dropshot weights and jerkbaits – two presentations I rely on extensively up here in Minnesota.”