According to a post on Elite Series angler John Crews’ social media pages Tuesday, Evan Williams Bourbon has decided to end its marketing program in professional bass fishing. For Crews and fellow Elite Series competitor Hank Cherry, that means losing a significant sponsor with which the two had been associated since 2013.
“It was a fun run with Evan Williams Bourbon,” Crews wrote on Facebook. “The company is not doing any advertising in bass fishing in 2018. It's just business. I appreciate everything we did together.”
Evan Williams, which is owned by Bardstown, Ky.-based Heaven Hill Brands, became a visible brand in bass fishing in 2005 when it began sponsoring Jason Quinn. It increased its involvement with B.A.S.S. over the years, becoming a premier-level partner with the organization while taking on the presenting sponsor role at several Elite Series tournaments, and partnering with Crews and Cherry over the past five seasons.
Last fall, Heaven Hill completed a $25 million expansion at its Bernheim, Ky., facility, which is home to Evan Williams production as well as several other brands of American whiskey.
As of Wednesday morning, a page on the Evan Williams website devoted to its sponsorship of Crews and Cherry was still active.