Lew's announced this week that sales organization Tim Bailey and Associates has been contracted for Lew's sales responsibilities in the group's regional territory of Texas and Louisiana, effective immediately.
Lew's district sales manager Mike Mitchell, who has been handling all sales efforts in the two-state area since 2011, will oversee the Bailey team that consists of fishing industry veterans Michael Mooney, Greg Bunnell and David West. The latter is a new addition to the staff.
"Tim Bailey's team has an outstanding reputation and I have full confidence that Michael and the guys will provide a heightened level of ground support to keep dealers updated with the latest information regarding Lew's products and promotions," said Mitchell. "This region has a huge Lew's following and we intend to grow it even more through excellent products and outstanding service."
Said Mooney: "We've watched Lew's grow to become the No. 1 brand in our territory, so we couldn't be happier than to now bring Lew's products to our customers. We're looking forward to continuing the great work that Mike initiated for Lew's in Texas and Louisiana, and to making sure that all fishermen in our area have access to Lew's products everywhere they live and fish."
Lew's popularity has been on a continuous steep rise following a re-launch of the brand in 2009 with a steady stream of all-new products ever since.