FLW announced recently that it's entered into a sponsorship extension with Procter & Gamble to continue to feature the Old Spice brand and products in 2017. Financial terms were not available.
Old Spice will also be represented on the 2017 FLW Tour by 10-year veteran Greg Bohannan of Bentonville, Arkansas, who will be entering his third consecutive year as an ambassador for the company.
“I’ve had so much fun teaming up with Old Spice,” said Bohannan. “It’s been a pleasure speaking to outdoor fans all over the country about FLW and promoting Old Spice products. Old Spice appeals to anglers of all ages and I am pleased to represent such a great brand.”