Elite Series angler Jason Williamson has partnered with Chester, S.C.-based apparel company Heybo Outdoors for the 2017 season.
Heybo started three years ago as a t-shirt and hat company, but has since branched out into outerwear and casualwear and Williamson is anxious to work with the company on catering to the freshwater fishing market.
“Scott (Clyburn) and I have been working on this for the past several months,” Williamson said. “I’m truly excited about working with a company that has a true passion for the outdoors. Heybo is a Southern term that runs deep in my roots, back to my childhood.”
Clyburn said this is the first foray into sponsorship for Heybo, but he couldn’t have picked a better option than Williamson.
“I think Jason is a natural fit for us being a local South Carolina guy,” he said. “He was a customer first and supported our product. He reached out to us and we started to talk about a year ago. I think he’s a perfect fit to help us build brand exposure for our line.”