In 2014, Abu Garcia will re-launch its iconic Swedish-made round reels. Set to be unveiled at ICAST next month, the company will present the newly updated editions of its original Record, C4, C3, Pro Rocket and Morrum Swedish-made round reels.
To mark the occasion, a poignant documentary has been produced that traces the history of one of the most revered fishing brands in the world. The trailer of “For Life, The Story of Abu Garcia” is currently viewable at www.AbuGarcia.com/ForLife. The full-length documentary premiers online via YouTube (http://bit.ly/YouTubeForLifeTrailer) and Vimeo (http://bit.ly/VimeoForLifeTrailer ) at 3 p.m. ET on July 10.
“Chronicling the history of one of the world’s most legendary fishing brands was a huge task and we are very excited to give an insider’s look at how this company started,” said the film’s director, Dustin Hoye. “The stories were so genuine and provided many different points of view for a great perspective of the lives influenced by Abu Garcia.“
Highlights in the film include Lennart Borgstrom, former Abu Garcia owner, and Henning Karlssom, who began working in the factory in 1940. Henning was just 14 years old when he started with Abu Garcia and to this day, still volunteers as curator of the museum in Svangsta, Sweden.
Everyday anglers provide their heartfelt stories that underscore the way fishing shapes some of the most memorable and defining moments in their lives.